Customer Revenue Calculator
To determine the revenue customers generate, two things are necessary: the Customer Acquisition Costs and the Customer Lifetime Value. This calculator helps you to understand those two numbers and calculate them before calculating a customer's revenue.
How many customers did you serve last year?
What was your total revenue last year?
How many years are your customers typically with you?
132
7
$401,754.82
Customer Lifetime Value
/
•
Now, let's look at Customer Acquisition Costs:
Let's start with the Customer Lifetime Value:
What was your sales and marketing spend last year?
How many new customers did you onboard last year?
$7,575,948.00
$354,146.00
10
/
=
$35,414.60
Customer Acquisition Costs
But what if you could change any of those values? What would your future look like?
$354,146.00
10
$35,414.60
/
=
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