To determine the revenue customers generate, two things are necessary: the Customer Acquisition Costs and the Customer Lifetime Value. This calculator helps you to understand those two numbers and calculate them before calculating a customer's revenue.
How many customers did you serve last year?
What was your total revenue last year?
How many years are your customers typically with you?
Customer Lifetime Value
Now, let's look at Customer Acquisition Costs:
Let's start with the Customer Lifetime Value:
What was your sales and marketing spend last year?
How many new customers did you onboard last year?
Customer Acquisition Costs
But what if you could change any of those values? What would your future look like?
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